Cleveland Media Air Cleaners by Service Experts Heating & Air Conditioning Yes. Basic air cleaners are able to filter some of the dust, dander and pollen in your home, emphasis on “some.” But... media air cleaners filter much more, at a 95% efficiency level. Think of it this way: the sewer grate in your street is only good at preventing the bigger branches from being sucked down by the rain water. The same is true of smaller particles…you know, the ones that would be great to prevent from flowing through your HVAC system to the entire house: allergens, chemicals, some odors, etc. Basic 1” air filters might as well be the size of a sewer grate in terms of their stopping power. Media air cleaners, on the other hand, are determined to get the job done. The active surface of the media air cleaner filter is much larger than the basic, coming in at 10 inches. Basic air filters must be replaced each month, while media air cleaners typically last up to half a year. Selecting the right air filter for indoor air quality keeps pollutants in check and maintains a healthy environment that leads to better health further along. Remember: Service Experts Heating & Air Conditioning offers quality equipment choices, knowledge and expert service—for all makes and models, 24 hours a day. Our professionals will replace your sewer grate, er, your basic air filter, with a media air cleaner, so you can have the best indoor air quality possible. Call Service Experts in Cleveland today at 440-252-1375 and clean up that air in your home.